Robert Edwards Joins Farelogix Board of Directors

Jul 14, 2015 | Press Releases

Senior executive advisor to the travel industry has extensive expertise creating, delivering, and managing strategic technology solutions

MIAMI – July 14, 2015 – Farelogix today announced that it has added another airline industry veteran, Robert (Bob) Edwards, to its board of directors. Recognized for his extensive global airline technology experience and innovation, Mr. Edwards will provide Farelogix with guidance and expert perspective on the changing role of distribution technology in the travel industry. He is currently the Chief Executive Manager of Nybble Limited, specializing in airline technology infrastructure, consolidation and strategic planning.

Mr. Edwards’ experience includes leading and successfully executing one of the largest and most complex airline system migrations to date; designing and implementing an industry-leading enterprise data warehouse; and building a state-of-the-art data center. He was instrumental in creating what has become one of the top ten retail websites, and delivering an industry leading mobile strategy.

“Bob has made many notable contributions to the airline industry,” says Jim Davidson, CEO of Farelogix. “His strong technology and airline industry expertise will be a tremendous asset to Farelogix as the newest member of our board of directors. Bob really knows his stuff and we’re very glad to have him aboard.”

Prior to his current role, Mr. Edwards held the position of Senior Vice President and Chief Information Officer at United Airlines, responsible for the effective implementation and management of technology strategy and solutions to support their global business. He retired from United with more than 35 years of experience in the transportation industry.

“What excites me about Farelogix is they have a strategic vision that closely aligns with industry providers, and a winning culture that promotes partnering and technical architecture that ensures open integration,” says Mr. Edwards. “I look forward to serving as a member of their Board.” 

Mr. Edwards began his career at Continental Airlines in 1979 and held management positions in Cargo, Airport Services, Flight Operations and Technology. He started developing technology solutions for Continental in 1989 and used his experience and vision to keep the airline at the forefront of system innovation. Mr. Edwards was responsible for the global operation of all technology systems; management of IT service providers and related contracts; the long-term strategy of the airlines’ business systems; the information security practice; the program office and infrastructure architecture; and IT engineering. Mr. Edwards led the technology due diligence effort for the Company’s Mergers and Acquisitions activity, and was the designated integration officer for IT throughout the United and Continental merger.

In joining the Farelogix Board of Directors, Mr. Edwards complements an existing roster of experienced financial and airline industry professionals, including: Michael Marocco, Head of Private Equity at Sandler Capital; Ellen Keszler, past President of Travelocity Business; Bonnie Reitz, retired Senior Vice President of Sales and Marketing at Continental Airlines; Bert Amato, an experienced technology professional and investor; William Bianco, Managing Director at Sandler Capital; and, Al Lenza, a seasoned travel distribution and e-commerce executive and past Vice-President, Distribution and E-Commerce at Northwest Airlines.    

About Farelogix

Farelogix is a recognized leader and innovator in the travel industry. Its groundbreaking technology is modernizing the airline commerce and distribution landscape and is used by several of the world’s leading airlines. The company’s flagship Airline Commerce Gateway is a technology platform comprised of fully integrated and optimized components for airline-controlled distribution, shopping, pricing, merchandising, and retailing across channels. Recognized for its pioneering role in creating the distribution innovation known today as NDC, Farelogix now provides NDC (Level 4 certified) distribution for more than 17 airlines with connectivity to all major PSS systems. Farelogix is headquartered in Miami, Florida with an office in Dubai, United Arab Emirates. ​For additional information, visit

Press Contacts:

Jodi Echakowitz
Boulevard Public Relations (for Farelogix)

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