FLX MerchandiseWith airline ancillary revenue now in the billions of dollars, don't you want your piece of the pie?
Omni Channel Merchandising is Here with FLX Merchandise
Delivered as an enterprise or cloud-based solution, FLX Merchandise is an airline-controlled merchandising and rules engine that allows airlines to create customized product and service offers for multiple sales channels, including airline.com, mobile, check-in, kiosks, call centers, and travel agencies (direct or via GDS), all without hard coding and in a manner that is PSS, channel, and IBE-agnostic.
When deployed as an enterprise version, FLX Merchandise is also a powerful developer tool that’s fully integrated into an airline’s proprietary technology stack and can be used for many commercial and operational applications.
See how United Airlines is using FLX Merchandise:
FLX Merchandise (FLX M) supports any number of ways by which to customize a merchandising offer including:
Traveler loyalty status/FFP/tier restriction
Seat attribute (type, location, etc.)
Discount or promo
Zones (industry or airline-defined)
Industry-standard defined passenger attributes
Other airline-defined parameters, trip, or passenger attributes
Any other flight/date related rules or restrictions