FLX Merchandise

With airline ancillary revenue now in the billions of dollars, don't you want your piece of the pie?

Omni Channel Merchandising is Here with FLX Merchandise

Delivered as an enterprise or cloud-based solution, FLX Merchandise is an airline-controlled merchandising and rules engine that allows airlines to create customized product and service offers for multiple sales channels, including airline.com, mobile, check-in, kiosks, call centers, and travel agencies (direct or via GDS), all without hard coding and in a manner that is PSS, channel, and IBE-agnostic.

When deployed as an enterprise version, FLX Merchandise is also a powerful developer tool that’s fully integrated into an airline’s proprietary technology stack and can be used for many commercial and operational applications.

See how United Airlines is using FLX Merchandise:

Feature Highlights

FLX Merchandise (FLX M) supports any number of ways by which to customize a merchandising offer including:


Pricing/market/market grid






Traveler ID


Traveler loyalty status/FFP/tier restriction


Flight status


Load factor


Seat attribute (type, location, etc.)


Equipment type


Discount or promo




Zones (industry or airline-defined)


Industry-standard defined passenger attributes


Other airline-defined parameters, trip, or passenger attributes


Any other flight/date related rules or restrictions

Additional FLX Merchandise Capabilities

Baggage Engine (online/interline)

Calculates baggage allowance and fee information for hundreds of the world’s airlines with full compliance with IATA Resolution 302.

Post Booking Offer Engine

Retrieves PNRs and promotes airline-defined offers, including an airline styled web landing page (mobile responsive) to orchestrate ancillary fulfillment.

Inventory Module

Supports off-PSS management of premium seats (or other items) and priced premium seat availability at time of shop.

Loyalty Module

Enables creation of ‘earn and burn’ rules to support a personalized loyalty strategy.

Corporate Rewards

Features an integrated rewards database for small/medium corporate loyalty programs; includes redemption and reward calculation, and balance management.

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