FLX Merchandise

With airline ancillary revenue now in the billions of dollars, don't you want your piece of the pie?

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Omni Channel Merchandising is Here with FLX Merchandise

Delivered as an enterprise or cloud-based solution, FLX Merchandise is an airline-controlled merchandising and rules engine that allows airlines to create customized product and service offers for multiple sales channels, including airline.com, mobile, check-in, kiosks, call centers, and travel agencies (direct or via GDS), all without hard coding and in a manner that is PSS, channel, and IBE-agnostic.

When deployed as an enterprise version, FLX Merchandise is also a powerful developer tool that’s fully integrated into an airline’s proprietary technology stack and can be used for many commercial and operational applications.

See how United Airlines is using FLX Merchandise:

Feature Highlights

FLX Merchandise (FLX M) supports any number of ways by which to customize a merchandising offer including:


Pricing/market/market grid






Traveler ID


Traveler loyalty status/FFP/tier restriction


Flight status


Load factor


Seat attribute (type, location, etc.)


Equipment type


Discount or promo




Zones (industry or airline-defined)


Industry-standard defined passenger attributes


Other airline-defined parameters, trip, or passenger attributes


Any other flight/date related rules or restrictions

Additional FLX Merchandise Capabilities

Baggage Engine (online/interline)

Calculates baggage allowance and fee information for hundreds of the world’s airlines with full compliance with IATA Resolution 302.

Post Booking Offer Engine

Retrieves PNRs and promotes airline-defined offers, including an airline styled web landing page (mobile responsive) to orchestrate ancillary fulfillment.

Inventory Module

Supports off-PSS management of premium seats (or other items) and priced premium seat availability at time of shop.

Loyalty Module

Enables creation of ‘earn and burn’ rules to support a personalized loyalty strategy.

Corporate Rewards

Features an integrated rewards database for small/medium corporate loyalty programs; includes redemption and reward calculation, and balance management.