Where are you on the Path to Dynamic Offers?

Where are you on the Path to Dynamic Offers?

Where are you on
the Path?

Level 1

Classic

Flights, ancillaries, and bundles/brands filed in ATPCO, locally or in static catalogue for traditional systems and processes.

Level 2

Enriched

Marketing or operational techniques applied to static offers for increased conversion and more flexibility.

Level 3

Adaptive

Offers created or adjusted in real time, based on unlimited data inputs acting on retailing rules, to better meet customer need.

Level 4

Advanced

Offers created from non-traditional starting points to unlock fine-grained value. Use of a recommendation engine for increased uptake.

 

Level 5

Transformed

Offers created and priced with ML/AI algorithms and data science initiatives for precise delivery of desired traveller experience.

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