With airline ancillary revenue now in the billions of dollars, don't you want your piece of the pie?


Omni Channel Merchandising is Here with FLX Merchandise

FLX Merchandise, delivered as an Enterprise or cloud-based solution, is an airline-controlled merchandising and rules engine that allows airlines to create custom-tailored product and service offers for dynamic retail across multiple sales channels, including airline.com, mobile, check-in, kiosks, call centers, and travel agencies (direct or via GDS), all without hard coding and in a manner that is PSS, channel, and IBE-agnostic.


When deployed as an Enterprise version, FLX Merchandise is also a powerful developer tool fully integrated into an airline’s proprietary technology stack and can be utilized for many commerce and operational applications.


See how United Airlines is using FLX Merchandise

Feature Highlights

FLX Merchandise (FLX M) supports virtually unlimited options in terms of personalization or customization of the merchandising offer including by:

  • Pricing/Market/market grid
  • Seasonality
  • Corporation
  • Traveler ID
  • Traveler loyalty status/FFP/tier restriction
  • Flight status
  • Load factor
  • Any other flight/date related rules or restrictions (O&D, length of flight, segment, departure airport, cabin, fare type, fare basis code, booking class or RBD, PTC, travel period, sale period, days before departure, blackout periods, POS, directional restrictions, advance purchase, journey type and much more)
  • Seat attribute (type, location, etc.)
  • Equipment type
  • Discount or promo
  • Event
  • Zones (industry or airline-defined)
  • Industry-standard defined passenger attributes
  • Other airline-defined parameters, trip or passenger attributes


Additional FLX Merchandise Capabilities


  • Baggage Engine (online/interline) - calculates baggage allowance and fee information for hundreds of the world’s airlines with full compliance to IATA Resolution 302
  • Post Booking Offer Engine – retrieves PNRs and promote airline-defined offers, including an airline styled web landing page (responsive for mobile web) to orchestrate the ancillary fulfillment
  • Inventory Module - supports Off-PSS management of premium seats or other items and priced premium seat availability at time of shop
  • Loyalty Module - enables creation of custom rules for earning and burning in support of a “personalize your loyalty” strategy
  • Corporate Rewards - an integrated rewards database for small/medium corporate loyalty programs, inclusive of redemption and rewards calculation and balance management