flydubai Selects FLX Merchandise from Farelogix to Power its Multi-channel Merchandising and Ancillary Services Program

Aug 4, 2015 | Press Releases

The integrated solution gives flydubai a flexible, scalable and airline-controlled platform to create and optimize a full array of merchandising and customer-centric products.

MIAMI and DUBAI – August 4, 2015 – Farelogix today announced that flydubai has selected the FLX Merchandise solution from Farelogix as its merchandising platform of choice, and the initial integration with is now complete. In implementing its new ancillary services program, flydubai will first use FLX Merchandise to create more flexible choices and offers in both business and economy class. Other customer-centric products and service options will follow this merchandising debut.

The FLX Merchandise platform will enable flydubai to:

• Enhance customer relationships through increased interaction, product differentiation, and customization.
• Optimize distribution costs and ancillary revenue.
• Increase flexibility for its airline products and service offerings.

“Product and service differentiation is a key part of our strategy as our network continues to grow,” said Ramesh Venkat, CIO of flydubai. “Integrated solutions are becoming an important part of the aviation industry, and with the FLX Merchandise engine from Farelogix, flydubai is able to offer more flexibility and choice to our passengers.”

Airline merchandising is seen as a key ingredient to revenue growth, with ancillary revenue reported to be $49.9 billion worldwide in 2014 and expected to significantly increase going forward, according to IdeaWorksCompany.

“FLX Merchandise takes personalization and merchandising to new heights by providing a virtually limitless choice of products, attributes, and dynamic business rules that flydubai can use to design and communicate targeted offers to customers with unprecedented flexibility and speed to market,’ said Jim Davidson, CEO of Farelogix. “We are thrilled to be working with flydubai to help them implement and optimise their ancillary services program.”

Since launching its operations in 2009, Dubai-based flydubai has emerged as one of the fastest growing airlines in the Middle East. It has carried more than 24.3 million passengers across a network of more than 90 destinations across the Middle East, GCC, Africa, Caucasus, Central Asia, Europe and the Indian Subcontinent.

FLX Merchandise is a highly flexible and efficient merchandising solution that puts airlines squarely in control of how their product is differentiated and branded in terms of ancillary services and flight merchandising. The solution supports retailing and personalization across multiple sales channels, check-in kiosks, call centers, and travel agencies (direct or via GDS).

About flydubai

Dubai-based flydubai strives to remove barriers to travel and enhance connectivity between different cultures across its ever-expanding network. Since launching its operations in 2009, flydubai has:

• Created a network of more than 90 destinations, with 23 new routes launched in 2014 and 18 since the startof 2015.

• Opened up 57 new routes that did not previously have direct air links to Dubai or were
not  served by a UAE national carrier from Dubai.

• Built up a fleet of more than 49 new aircraft and will take delivery of more than 100
aircraft by the end of 2023, all of which will be Boeing 737-800s.

In addition, flydubai’s agility and flexibility as a young airline has enhanced Dubai’s economic development, in line with the Government of Dubai’s vision, by creating trade and tourism flows in previously underserved markets. For more information about flydubai services, please visit

Read Arabic Version here

About Farelogix

Farelogix is a leading provider of lower-cost, high value distribution and merchandising technology to the global travel industry. Farelogix counts among its customers several of the world’s leading airlines and travel companies. Farelogix is a privately held company with offices in Miami, Toronto, Dubai, and the United Kingdom. For additional information, visit

Press Contacts:

Kareem Mahjoub, Press Officer; (+971) 55 635 6196;

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