Farelogix Wins 2014 Ancillary Innovation Mega Award
Recognized for helping United Airlines achieve its goal of $3 Billion in ancillary sales
MIAMI – November 21, 2014 – At the Airline Information Loyalty, Ancillary & Co-Brand Conference Mega Event held this week in New Orleans, Farelogix took home the top honors at the 2014 Mega Awards for Innovation of the Year in the Ancillary Revenue & Merchandising category.
Farelogix was nominated by United Airlines based on the airline’s cross-channel utilization of the Farelogix FLX Merchandise product. United set the stage for Farelogix to win by highlighting how Farelogix technology has helped the airline achieve its lofty goal of increasing its ancillary revenue by 11% per passenger in Q3 2014 and generating revenues of $3 billion in 2014 from ancillary sales of a variety of products and services, including Economy Plus seats, priority boarding, bags, and various subscriptions.
United hosts the FLX Merchandise product and has integrated it directly into the airline’s technology stack. This allows United to quickly and efficiently update product pricing, add new products and services, and continuously optimize their offers. FLX Merchandise also generates offers for United’s Economy Plus seats across channels including through the GDS, allowing travel management partners and travel agencies to seamlessly book extra legroom seats.
“United Airlines is an exceptional user of our FLX Merchandise product, and without the support and continued involvement of their merchandising and commerce teams, Farelogix would not have received this award,” said Jim Davidson, CEO of Farelogix. “While winning this award is great for Farelogix, it also makes a significant statement to all airlines about the benefits that a flexible, airline-controlled, and easy-to-use merchandising engine like FLX Merchandise can deliver to their organization.”
About FLX Merchandise
FLX Merchandise is a state-of-the-art, cross-channel merchandising solution that puts control over products, offers, and rules in the hands of the airline. From á la carte merchandising to dynamically packaging ancillary services, FLX Merchandise includes features for product and offer creation and customization, and a fully integrated baggage pricing engine. FLX Merchandise enables airlines to employ and maintain a single merchandising solution across multiple distribution outlets.
For those airlines that are limited by hard-coded solutions or budget, or simply want to “try out” merchandising, Farelogix offers FLX Merchandise-Xpress, a low-risk, high-opportunity solution for airline e-commerce by delivering airline-controlled merchandising as a service (SaaS/Cloud Model) that uses a ‘lite’ version of FLX Merchandise.
Farelogix is a recognized leader and innovator in the travel industry. Its groundbreaking technology is modernizing the airline commerce and distribution landscape and is used by several of the world’s leading airlines. The company’s flagship Airline Commerce Gateway is a technology platform comprised of fully integrated and optimized components for airline-controlled distribution, shopping, pricing, merchandising, and retailing across channels. Recognized for its pioneering role in creating the distribution innovation known today as NDC, Farelogix now provides NDC (Level 4 certified) distribution for more than 17 airlines with connectivity to all major PSS systems. Farelogix is headquartered in Miami, Florida with an office in Dubai, United Arab Emirates. For additional information, visit www.farelogix.com.