Farelogix Appoints Bonnie Lowell as Lead Schema Architect
Addition of Veteran Technology Expert to the Farelogix Team Reinforces Company’s Commitment to Compliance with IATA NDC Standard
MIAMI–April 12, 2013– Farelogix today announces that it has appointed Bonnie Lowell to the role of Lead Schema Architect. Ms. Lowell, a leading technology and travel industry distribution expert, will take chief responsibility for maintaining and enhancing the Farelogix XML schema including continued support for IATA’s New Distribution Capability (NDC) Standard. She will also represent the company in various IATA NDC industry working groups.
“Adding Bonnie to the team, especially at this time, is not only advantageous and relevant for us with our strong commitment to the Farelogix Airline Commerce Gateway that supports modernized airline retail and distribution, but will also directly benefit our airline customers as they prepare to adopt the new IATA NDC XML standard,” said Farelogix President and CEO Jim Davidson. “Bonnie’s background as a leading travel XML schema architect, her industry expertise, and her extensive familiarity with IATA NDC were important considerations for Farelogix as we continue to raise the bar in terms of innovation and delivery of technologies that enable airlines to have full control over their product offers.”
” Farelogix is the market leader in modernized airline commerce and distribution, and I’m honored and delighted to be a part of their team,” says Ms. Lowell. “I look forward to working with the company’s dedicated employees as they continue to focus on providing the airline industry with innovative products that provide rich, personalized experiences to travelers all around the world.”
Prior to joining Farelogix, Lowell was Chief Architect for OpenTravel, a provider of interoperable open standards for multiple travel segments, including air, hotel and car rental. Lowell joined OpenTravel in 2009 where she introduced three new travel segments into the schema portfolio and led the company’s “2.0 Initiative”, focused on shifting the company’s existing standards from monolithic-style XML messages to model driven, object-based schema designed to work natively in enterprise applications and architecture.
Ms. Lowell will be on hand at an exclusive airline event taking place next week in Miami – Delivering on NDC: A Technology Symposium–Farelogix will showcase its Airline Commerce Gateway, including direct connect and merchandising components that support traveler-authenticated shopping in full alignment with IATA’s new standard.
Farelogix is a recognized leader and innovator in the travel industry. Its groundbreaking technology is modernizing the airline commerce and distribution landscape, and is used by several of the world’s leading airlines. The company’s flagship Airline Commerce Gateway is a technology platform comprised of fully integrated and optimized components for airline-controlled distribution, shopping, pricing, merchandising, and retailing across channels. Recognized for its pioneering role in creating the distribution innovation known today as NDC, Farelogix now provides NDC (Level 4 certified) distribution for more than 20 airlines with connectivity to 10 major PSS systems. The company’s “Offer and Delivery Engines” (shopping/pricing, merchandising, availability calculation, schedule building, and NDC API) enable airlines to create, control, and deliver their offers independent of their PSS or GDS. These engines also represent the industry’s only shopping and merchandising suite designed for extreme high volume searching with infinite scalability in alignment with the NDC vision. Farelogix is headquartered in Miami, Florida, with offices in Toronto, Canada; and Dubai, United Arab Emirates. For additional information, visit www.farelogix.com.