Farelogix and Switchfly Collaborate to Deliver Dynamic Merchandising and Personalization for Airline E-commerce

Apr 13, 2015 | Press Releases

Farelogix powers merchandising and NDC-style bookings while Switchfly delivers on websites, mobile user experience

MIAMI and SAN FRANCISCO – April 13, 2015 –Farelogix and Switchfly today announced a technology collaboration to deliver a series of website and mobile solutions for airline-controlled merchandising and personalization. The collaboration brings together Switchfly’s leading SaaS platform and website development expertise – including an unmatched supplier network, consumer loyalty capability, premium content sources and data-driven optimization – with Farelogix’ award-winning airline Merchandising (FLX-Merchandise) and Gateway (NDC-Xpress) technologies. Designed for mid-tier airlines seeking to rapidly enhance their merchandising and retailing strategies, the combined Switchfly-Farelogix solutions will support a range of approaches for e-commerce integration, ranging from simple “add-ons” for post-booking ancillaries to full end-to-end personalized shopping and booking. The solution will use a standardized NDC XML API.

“The power of personalization is driving the need for faster and more flexible approaches to e-commerce and user experience across channels,” said Jim Davidson, CEO of Farelogix. “While Farelogix is leading the way with our merchandising, pricing, and NDC connectivity/API solutions, there is still a significant need for highly flexible web and mobile user interfaces that can support rapid new product introduction or changes to an existing ancillary offering. We are delighted to be working with Switchfly to deliver these essential requirements as an integrated offering.”

“Airlines who want to increase revenue in a profitable manner find in Switchfly a shorter payback period for creating new revenue streams and commerce sites, and expanding existing initiatives,” said Daniel Farrar, CEO of Switchfly. “They can reduce time to market with virtually no IT resources while decreasing risk. Switchfly is truly unique since we provide world-class uptime, scalability, security, and performance, as well as actionable insights on a single SaaS platform to deliver a targeted, mobile-friendly customer experience. We look forward to sharing our expertise in ancillary experiences and expanding our platform availability to mid-tier airlines.”

Airline control, flexibility, and speed-to-market are fundamental to each component of the combined Farelogix-Switchfly solution. “If the airline conceives of a new bundle or package today, it should be available as a live offer tomorrow – without hard coding or lengthy delays by the airline website provider,” adds Davidson. “This is the gap we are closing by collaborating with Switchfly and by extending the flexibility and power of merchandising and NDC technologies to the website/booking engine user interface.”

“Airlines need to ensure seamless day-to-day technology operations globally with an exceptional user experience via any device and channel in any currency, language and payment method. The Switchfly-Farelogix partnership opens the door to a new world of operational excellence, user experience and customer satisfaction,” adds Farrar. “Farelogix enhances and augments our air capability with merchandising and NDC expertise.”

The relationship between Farelogix and Switchfly is designed to deliver a turnkey sales and implementation package for airlines.

Joint Presentation at Airline Information Master Class
Switchfly will join Farelogix, IdeaWorks Company and other thought leaders at the upcoming Farelogix-sponsored Merchandising Master Class taking place at the Personalisation Summit and 9th Annual Ancillary Merchandising Conference event in Barcelona, Spain on April 14, 2015. Switchfly is also featured as a guest speaker at the summit, sharing expertise on key technologies to deliver personalization.

About Switchfly

Switchfly is a global technology company that powers travel commerce and loyalty point redemption solutions for the most recognizable brands across airlines, hotels, financial services and ecommerce. World-class products delivered via a flexible SaaS platform let clients easily launch and maintain an omnichannel travel and loyalty experience to drive customer engagement, enhance brand loyalty and increase profit. Headquartered in San Francisco, Switchfly generates more than $1.25 billion USD in revenue for its clients annually and facilitates the redemption of more than 35 billion reward points and miles each year. For more information, visit www.switchfly.com.

About Farelogix

Farelogix is a recognized leader and innovator in the travel industry. Its groundbreaking technology is modernizing the airline commerce and distribution landscape and is used by several of the world’s leading airlines. The company’s flagship Airline Commerce Gateway is a technology platform comprised of fully integrated and optimized components for airline-controlled distribution, shopping, pricing, merchandising, and retailing across channels. Recognized for its pioneering role in creating the distribution innovation known today as NDC, Farelogix now provides NDC (Level 4 certified) distribution for more than 17 airlines with connectivity to all major PSS systems. Farelogix is headquartered in Miami, Florida with an office in Dubai, United Arab Emirates. ​For additional information, visit www.farelogix.com.

Press Contacts:

Jodi Echakowitz
Boulevard Public Relations (for Farelogix)

Serenity Thompson
Tel: +1 415-846-6957
Email: pr@switchfly.com

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