Farelogix Adds Loyalty, Inventory Management, and Dynamic Reward Capabilities to Cross-Channel Merchandising Platform

Nov 11, 2014 | Press Releases

FLX Merchandise now enables personalized and priced seat availability during online shopping process, as well as dynamic “build your own loyalty” options

MIAMI—November 11, 2014—Farelogix today announced a series of enhancements to itsflagship FLX Merchandise platform, each of which are designed to boost revenues forairlines.


New features include:

  • Premium seat inventory capabilities that deliver personalized seat prices during the shop process, while eliminating costly airline PSS/host search charges.
  • New options for dynamic, flexible management of loyalty, awards, and redemption rules along with algorithms designed to bolster both consumer and corporate loyalty programs based on mileage, revenue, flown segment/trips, or a combination of these options.
  • Enhanced analytics for offer optimization.
  • Role-based security for enterprise-wide usage across an airline.

All new features are available to FLX Merchandise customers. United Airlines and Air Canada are among the carriers that have already integrated the solution across all airline selling channels – web, kiosk, mobile, GDS, and call center.

“The new version of FLX Merchandise takes dynamic pricing and offer optimization to a new level, which is precisely what our airline customers have challenged us to do,” said Jim Davidson, CEO of Farelogix. “FLX Merchandise delivers these new capabilities while maintaining the highest possible degree of flexibility and ease of use, keeping the airline in control of its offer and with the capability to make changes or add new products/rules almost instantaneously, without any hard coding.”

Through the inventory module, and integrated with real-time availability, FLX Merchandise enables airlines to deliver accurate, priced, and personalized seat choices throughout the shop process, with minimum processing overhead and while removing the pressure of availability queries on the airline’s host system. Hawaiian Airlines is the first airline to adopt this new capability.

“The demand for greater seat flexibility is both a customer-driven enhancement and an important innovation in the move to NDC-aligned attribute-based shopping,” continued Davidson. “Seats are a central decision point for business and leisure travelers, and therefore accurate, personalized choices need to be available as early as possible in the shop process.”

“Expanding the product into the loyalty area was a natural evolution for the technology,” explains Davidson. “The days of simple mileage-based static awards and redemption programs are quickly coming to an end. Both consumers and airlines have become far more sophisticated and Farelogix has invested heavily in tuning its technology to address this demand.”

The FLX Merchandise loyalty module has been significantly enhanced to enable more choice and flexibility through rules-based management of earning and redemption options. Travelers are invited to build their own loyalty programs by choosing to earn different amounts of rewards (e.g. points) for different products, services or fare bundles presented during the shop process as well as any number of other airline-controlled criteria. “The loyalty module gives airlines an entirely new playing field in terms of optimizing what is offered to whom, in which markets, under what conditions, tied to which ancillaries or bundles, and so forth,” says Davidson.

Airlines can learn more about FLX Merchandise at www.farelogix.com/merchandising.

About Farelogix

Farelogix is a recognized leader and innovator in the travel industry. Its groundbreaking technology is modernizing the airline commerce and distribution landscape and is used by several of the world’s leading airlines. The company’s flagship Airline Commerce Gateway is a technology platform comprised of fully integrated and optimized components for airline-controlled distribution, shopping, pricing, merchandising, and retailing across channels. Recognized for its pioneering role in creating the distribution innovation known today as NDC, Farelogix now provides NDC (Level 4 certified) distribution for more than 17 airlines with connectivity to all major PSS systems. Farelogix is headquartered in Miami, Florida with an office in Dubai, United Arab Emirates. ​For additional information, visit www.farelogix.com.

Press Contacts:

Jodi Echakowitz
Boulevard Public Relations (for Farelogix)

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