FLX Merchandise from Farelogix Helps Airlines Take Control of their Offer

Nov 14, 2017 | Press Releases

Alaska Airlines using next generation merchandising engine from Farelogix to create and deliver custom-tailored product and service offers to customers.

MIAMI – November 14, 2017 – Farelogix today announced that Alaska Airlines has gone into production with FLX Merchandise, the industry’s leading enterprise merchandising and rules engine. Alaska Airlines is using FLX Merchandise to take control of its offer in its direct channel.

“We are proud to see Alaska Airlines go live with FLX Merchandise. They are a great addition to our already stellar roster of customers using FLX Merchandise,” said Jim Davidson, CEO of Farelogix. “Alaska is among the forward-thinking airlines that recognize the benefits of investing in a high performance, flexible, airline-controlled and managed merchandising engine that not only meets their merchandising and retailing needs of the present, but has the innovative staying power to support Alaska’s brand and product differentiation, customer alignment, and new revenue generation strategies for years to come.”

FLX Merchandise, delivered as an enterprise or cloud-based solution, directly integrates with the airline’s technology stack or PSS, enables airlines to create custom-tailored and dynamic product and service offers for dynamic retail across multiple sales channels, including airline.com, mobile, check-in, kiosks, call centers, and travel agencies (direct or via GDS). In addition to its sophisticated rules engine, FLX Merchandise also integrates, via an internal API, directly with an airline’s CRM, FFP, propensity, and predictive data sources for personalization and dynamic pricing of offers. Today, FLX Merchandise, delivered across all major PSS and airline sales channels, helps many airlines generate billions of dollars annually in new revenues, delivering an ROI in literally days or a few weeks.

About Farelogix

Farelogix is a recognized leader and innovator in the travel industry. Its groundbreaking technology is modernizing the airline commerce and distribution landscape and is used by several of the world’s leading airlines. The company’s flagship Airline Commerce Gateway is a technology platform comprised of fully integrated and optimized components for airline-controlled distribution, shopping, pricing, merchandising, and retailing across channels. Recognized for its pioneering role in creating the distribution innovation known today as NDC, Farelogix now provides NDC (Level 4 certified) distribution for more than 17 airlines with connectivity to all major PSS systems. Farelogix is headquartered in Miami, Florida with an office in Dubai, United Arab Emirates. ​For additional information, visit www.farelogix.com.

Press Contacts:

Jodi Echakowitz
Boulevard Public Relations (for Farelogix)

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