American Airlines and Farelogix Extend Technology Agreement

Apr 11, 2013 | Press Releases

New, long-term deal paves way for next-generation airline distribution.

FORT WORTH, Texas and MIAMI – April 11, 2013 – American Airlines and Farelogix today announced a new, seven-year agreement. Under the new agreement, Farelogix will continue providing enhancements and support for American’s direct connect, a technologically advanced system which enables the sale of American’s fares and other products by travel agencies.

“Using direct connect technology, we can make individually tailored offers possible in real time, transparently, no matter where the customer chooses to shop,” said Cory Garner, Managing Director of Sales Operations and Distribution at American Airlines. “Third-party distribution channels that use American’s direct connect can provide customers with the unprecedented ability to shop where they want, yet obtain the highly relevant products and pricing that one would normally expect from contacting American directly.”

Direct connect is American’s preferred method of connectivity for travel agencies and global distribution systems to access its full suite of content, including Main Cabin Extra, which makes travel more comfortable and convenient by providing four to six inches of additional legroom and Group 1 boarding. American’s direct connect adheres to the IATA New Distribution Capability (NDC) standard and is in production with many travel agencies around the globe.

“We see this technology as the future of airline distribution, whereby the airline is empowered to make its very best offer and compete for the customer at every transaction and touch point,” said Jim Davidson, President and CEO of Farelogix. “We are delighted to collaborate with an airline such as American that shares our vision for the modernization of airline commerce.”

About American Airlines

American Airlines focuses on providing an exceptional travel experience across the globe, serving more than 260 airports in more than 50 countries and territories. American’s fleet of nearly 900 aircraft fly more than 3,500 daily flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami and New York. American flies to nearly 100 international locations including important markets such as London, Madrid, Sao Paulo and Tokyo. With more than 500 new planes scheduled to join the fleet, including continued deliveries of the Boeing 737 family of aircraft and new additions such as the Boeing 777-300ER and the Airbus A320 family of aircraft, American is building toward the youngest and most modern fleet among major U.S. carriers. American’s website,®, provides customers with easy access to check and book fares, and personalized news, information and travel offers. American’s AAdvantage® program, one of the most popular frequent flyer programs in the world, lets members redeem miles for flights to almost 950 destinations worldwide, as well as flight upgrades, vacation packages, car rentals, hotel stays and other retail products. The airline also offers nearly 40 Admirals Club® locations worldwide providing comfort, convenience, and an environment with a full range of services making it easy for customers to stay productive without interruption. American is a founding member of the oneworld® alliance, which brings together some of the best and biggest airlines in the world, including global brands like British Airways, Cathay Pacific, Iberia Airlines, Japan Airlines, LAN and Qantas. Together, its members serve more than 840 destinations served by some 9,000 daily flights to nearly 160 countries and territories. Connect with American on Twitter @AmericanAir or American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AMR Corporation common stock trades under the symbol “AAMRQ” on the OTCQB marketplace, operated by OTC Markets Group.

About Farelogix

Farelogix is a leading provider of lower-cost, high value distribution and merchandising technology to the global travel industry. Farelogix counts among its customers several of the world’s leading airlines travel companies in the world. Farelogix is a privately held company with offices in Miami, Florida and Toronto, Canada. For additional information, visit

Press Contacts:

Matt Miller
American Airlines

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