Whipping up a tailwind for success

Seasoned leaders, unmatched industry depth

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Our Senior Team

The need for new generation airline commerce has grown at pace, so we have built an organization designed to deliver the future. We are guided by a team of experienced leaders, industry experts, technology masterminds and customer advocates. They’re leading us in accelerating customer success and servicing surging demand.

Jim Davidson

President and Chief Executive Officer

Jim Davidson, President and CEO of Farelogix, is a travel industry visionary with extensive experience and demonstrated success leading both large multi-national organizations and start-ups. Under Jim’s leadership, Farelogix is recognized as a disruptor, innovator, and global force in the travel industry, constantly challenging the status quo to deliver world-class distribution and merchandising technology to airlines around the world.
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A strategic thinker with a passion for innovation, execution, and achievement, Jim is a frequent speaker at industry events on thought-provoking airline distribution and merchandising topics that address the evolving travel market. An acknowledged thought leader, Jim has been twice named among the 25 Most Influential Executives in the Business Travel Industry by Business Travel News.

Prior to joining Farelogix in 2005, Jim was President and CEO of NTE, an Internet-based supply chain technology company focused on transportation pricing and transaction engines for shippers and carriers. Before NTE, he held several senior leadership roles, including President and CEO of Amadeus Global Travel, North America; Head of Sales and Marketing at System One; and Vice President of Marketing at Reed Travel Group/OAG.

Jim holds an undergraduate degree in Business Management and a Masters of Science in Education from Alfred University, and an MBA from Western Carolina University.

Theodorus (Theo) Kruijssen

Chief Financial Officer and Treasurer

As Chief Financial Officer and Treasurer at Farelogix, Theo Kruijssen is responsible for leading the financing initiatives behind the company’s growth and overseeing strategic business planning. Theo has more than 20 years of international financial planning and analysis experience with both large multi-national corporations and new start-ups. His strength lies in his ability to combine detailed financial analysis with strategic business planning to identify drivers that generate business performance improvements. Theo’s experience includes leading acquisition and alliance due diligence teams, and successfully negotiating start-up operations and marketing agreements in international markets.

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Prior to Farelogix, Theo was CFO and Treasurer at NTE, Inc., a start-up supply chain exchange and software solutions company, where he helped to establish business relationships with multi-national corporations. Prior to NTE, Theo held a series of business planning and development positions in Europe and the US including at Amadeus. During his tenure with Amadeus, Theo helped the company successfully expand into the US and Canada through both traditional and e-commerce growth models. Theo started his career with Shell International in The Netherlands as a reservoir engineer analyzing and simulating petroleum reservoirs.

Theo holds a BSc. in Petroleum Engineering from Texas A&M University; an MSc. in Reservoir Engineering from Stanford University; and, an MBA with Corporate Finance specialization from INSEAD in France.

Tim Reiz

Chief Technology Officer

As Chief Technology Officer at Farelogix, Tim Reiz is responsible for guiding the development of Farelogix solutions and industry innovations. A technology thought leader with more than twenty-five years of experience in the travel industry, Tim is the brainchild and driving force behind several groundbreaking Farelogix solutions and technologies, including the company’s distribution systems and Airline Commerce Gateway.
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Prior to Farelogix, Tim was Director for PASS Consulting Corporation. He also spent nine years with Amadeus Development Company S.A. in France, where he provided technical leadership for the Amadeus Global Distribution System (GDS). Tim began his accomplished career in the travel industry with Congress Incentive Travel Service GmbH in Germany, where he managed and developed software for large-scale incentive projects for several major companies.

Edna Wehby Lopez

Senior Vice President and General Counsel

In her role as Senior Vice President and General Counsel at Farelogix, Edna Wehby Lopez manages the company’s legal and human resources affairs. Edna has extensive executive experience in the highly dynamic travel technology industry. Her diverse background includes roles as President, General Counsel and Secretary, SVP Human Resources, and VP Strategic Planning. She has expertise in successful organizational change initiatives and corporate transactions, along with significant experience in the positive transformation of business strategies and management teams across multiple sites and matrix organizations.
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Edna’s most recent corporate executive position prior to Farelogix was as President of Amadeus Americas, Inc., the US servicing arm of Amadeus IT Group, S.A., the world’s largest global technology and software solution provider to the travel industry. 

Edna attended Columbia University School of Law and the University of Miami School of Law, receiving her J.D. with honors from the University of Miami, where she also was a member of the Law Review.  In addition, Edna holds a BBA in Economics from the University of Miami. She is fluent in English and Spanish, and a member of the Florida Bar.

Susan Carter

Senior Vice President of Marketing

As Senior Vice President of Marketing at Farelogix, Susan Carter is responsible for developing and leading the execution of the company’s global marketing strategy. An energetic, resourceful, and talented business professional with extensive team building, project management, and problem-solving skills, Susan has 23 years of experience in marketing, product management, business analysis, and software development. Since joining Farelogix in 2005 in a product management role, Susan has very quickly risen through the ranks to increasingly senior executive leadership roles.

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Prior to joining Farelogix, Susan held senior level positions with Interval International/IAC Corp., a leading timeshare exchange broker and provider of travel and hospitality services. At Interval, she led software project delivery in support of company-wide business initiatives. Through her career, Susan has held a variety of senior marketing and product/project management roles focused on software applications for data warehousing, government, healthcare, and travel, including four years as Manager of Corporate Markets and Products for Amadeus Global Travel Distribution LLC.

Susan graduated Summa Cum Laude from Dartmouth College and has received a Certified Project Management Professional (PMP) designation from the PMI Institute.

John Stewart

Senior Vice President of Sales

As Senior Vice President of Sales at Farelogix, John Stewart manages current and new business development opportunities. John joined Farelogix in January 2011 and very quickly rose through the ranks from Senior Product Definition Analyst, to Director of Quality Assurance and Support and, in July 2012, to head of Operations. His role further expanded in 2016 to include Sales and related business development, before making the complete switch to running and developing the sales organization in 2018.
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John´s career includes 25 years in software development with a focus on the travel industry. During this time, he has worked in development environments ranging from large Fortune 500 companies to emerging start-ups. The bredth and depth of his work experience has given John insight into the operational areas that are critical to delivering software products to market.

Prior to joining Farelogix, John held senior strategy and software development roles for companies in the hospitality industry. Earlier roles included running start-up companies in the cruise and travel industry and delivering software products and professional services.

John has a BSc in Computer Science from Sterling College in Kansas.

Jeff Mathew

Senior Vice President of Operations

Jeff Mathew is in charge of all Farelogix Operations, inclusive of IT Support and Services, Project Management, Professional Services and Release Management. Under his leadership, these teams are focused on implementing new strategies, technologies, and processes to ensure a consistently high standard in all aspects of delivery of products and services to Farelogix customers. In addition, Jeff oversees the Farelogix Solutions Strategy group, which provides solutions and technical consultancy for complex customer implementations, such as the deployment of multiple FLX offer engines within an IT stack.

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An innovator and leader in the travel industry, Jeff has extensive experience managing high-level projects in the airline and hospitality sectors. Most recently, he was CTO at PlacePass, an online travel marketplace. Prior to that role, Jeff had a 15-year tenure with United Airlines, including nine years with Continental Airlines, where he held a number of development and technology roles. As the airline’s Director of e-Commerce and Merchandising, Jeff was responsible for more than $15B in annual revenue through United’s e-commerce channels and oversaw the solutions architecture and implementation of FLX Merchandise in the carrier’s technology stack.

Jeff is a University of Texas graduate and holds a Bachelor’s degree in Biology.

Manish Nagpal

Vice President of Global Sales Engineering

As Vice President of Global Sales Engineering at Farelogix, Manish Nagpal helps airlines deliver on their distribution and retailing strategies by aligning customer objectives with next-generation technology from Farelogix. Through his 20-year career, Manish has planned, directed, developed, and delivered technology products and solutions. In addition to being a goal-oriented technology executive and leader with technical expertise in software engineering and product development, Manish is known for his ability to recruit, build, develop, and revitalize development and product teams.

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Manish joined Farelogix in 2005 and was part of the core team that built the first airline Direct Connect and NDC technology. Since that time, he has played an important role in establishing Farelogix as a leader in airline merchandising. He also led the development of the company’s next-generation airline shopping and pricing engine.      

Prior to joining Farelogix, Manish worked at Galileo and Worldspan (now Travelport). In addition to understanding end-to-end airline business processes, Manish has in-depth knowledge of airline products and workflows, enabling him to solve challenges, as well as suggest and implement new and innovative solutions. He also has extensive experience with ATPCO products and services.

Manish holds a Bachelors degree in Engineering from Visvesvaraya Technological University.

Vitali Ruppel

Vice President of Product Development, Architecture and Airline Solutions

Vitali Ruppel is Vice President of Product Development, Architecture and Airline Solutions at Farelogix. In this role, he leads the teams responsible for building many of the company’s core technologies, including the Farelogix Direct Connect; Application Programming Interfaces (APIs) for the Farelogix Airline Commerce Gateway; APIs for IATA’s New Distribution Capability (NDC); and SPRK, the Farelogix travel agency desktop tool.

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Vitali has extensive development experience in the travel industry, including specialized knowledge and expertise related to Enterprise Application Integration solutions and technology architecture; web application design and development; and integrations with Global Distribution Systems (GDS) as well as front-end, mid-office, and back-end systems.

Prior to joining Farelogix in 2010, Vitali held progressively senior roles at PASS Consulting Corporation. Most recently he led the direction of the company’s technology strategy and core development activities. In earlier roles, he had direct involvement in development projects for industry-leading businesses in the travel industry, focusing on mobile applications, APIs, reservation systems, and travel agency software.

 Vitali has degrees in Theoretical Mathematics from the University of Yakutsk, Russia; and in Business Informatics and Management Information Systems from the University of Regensburg, Germany.

Nate Ranasinghe

Vice President of Offer Engines


Nadesha (Nate) Ranasinghe, Vice President of Offer Engines at Farelogix, oversees the development, delivery, and optimization of Farelogix Offer Engines (FLX Merchandise, FLX Shop and Price, FLX Availability Calculator, and FLX Schedule Builder), ensuring all engines are highly performant and ready for massive scalability. In his current role, Nate also remains responsible for the company’s business intelligence (BI) and data science initiatives, including the development of future models for machine learning (ML) and artificial intelligence (AI).

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Nate joined Farelogix in 2009 as a database administrator and was promoted within a year to Director of IT, a role he held until he was appointed Vice President, Information Technology in 2018. As Director of IT, Nate focused on infrastructure operations, ensuring that all critical technology environments – including the systems hosted at the offsite data center, databases, and network infrastructure – were operational 24/7 x 365. He also led change management, orchestrating the release of new code into different environments, including QA, UATP for customer testing, and product; and ensuring the scalability of key technology platforms. Nate was also responsible for the company’s security infrastructure, ensuring compliance with all industry security mandates, and implementing state-of-the-art internal security controls to prevent breaches. Under his guidance, the IT team also managed the development of the Data Tier of Farelogix’ flagship technology, ensuring a seamless interface between applications and databases using its Open Connect. Nate led the support team as well as local and offshore help desks; was responsible for maintaining the QA platform used by other stakeholders at Farelogix for testing; and guided the company’s Business Intelligence (BI) efforts.

Prior to joining Farelogix, Nate was a software specialist at the University of Miami and held several other roles in project management and database engineering. He has a BSc in Computer Science and an MBA in Management Information Systems from the University of Miami.

Michael Zumdieck

Vice President

Product Solutions and Consultancy

As Vice President, Product Solutions and Consultancy, Michael Zumdieck provides extensive industry, customer and product knowledge to internal and external Farelogix clients, industry organizations and Farelogix customers. Leveraging more than 30 years of experience in the travel industry, Michael’s consultancy is focused on enabling the world’s airlines to deliver personalized travel experiences to their customers in any channel.
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Since joining Farelogix in 2006, Michael has held progressively senior roles. During his tenure with the company, he has held responsibility for its API architecture (schemas) and overall product definition, and has played an instrumental role in defining the company’s merchandising solutions, Electronic Miscellaneous Documents (EMDs), and the SPRK point of sale user interface.

Mark McDonald

Director, Asia Pacific

Based in Hong Kong, Mark McDonald is the Farelogix Director, Asia Pacific. A digital business and technology strategist, Mark has more than 20 years’ experience supporting large business and IT transformation programs across a number of industries. Leveraging his deep understanding of the airline industry in Asia, Mark is spearheading the company’s broader expansion into the region. He is working with leading airlines to support the development of new distribution strategies and revenue generation opportunities through the application of next generation technology for airline commerce.

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Prior to joining Farelogix, Mark was Regional Director, Asia Pacific at OpenJaw Technologies where he was charged with business development and consulting to industry-leading airlines in Hong Kong, Korea, Taiwan, and Thailand on their distribution, airline commerce, and travel retailing strategies. He also represented the company in the IATA Advisory Forum. Prior to that role, he consulted with airlines on NDC and ONE Order initiatives. Mark also held a number of thought leadership positions with Cathay Pacific focused on retailing, sales and distribution, CRM, digital marketing, travel retailing, and e-commerce. Early in his technology career, Mark held technical roles with industry leading technology and companies such as Microsoft, Oracle, and Huawei.

Mark holds a Master of Science (Management) degree from North Carolina State University and a Bachelor of Economics degree from the University of Queensland, Australia. Most recently, Mark earned an Aviation Strategy and Leadership certificate from US-based Stanford University’s Centre for Professional Development.

Board of Directors

Bert Amato

Bert has a successful entrepreneurial record of more than twenty years of software engineering, product design, and management experience in the high-technology industry. He co-founded Delrina Corporation, an independent developer and publisher of mass-market software, best known for its communications software product, WinFax.  As Chief Technical Officer of Delrina, he was responsible for all product research and development activities, and also held positions of Director and Executive Vice President in the public company.

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When Delrina was sold to Symantec Corporation, he served as a Vice President with Symantec. Prior to his work with Delrina, Bert held a technical development position at the IBM Canada Research Laboratory and was a Co-Founder and Executive Officer of Schematix Computer Systems Inc., a software and consulting company. Bert is currently an investor, a consultant, and an advisor to software companies and technology investment funds. He also serves as a director to a number of technology companies.

Michael Marocco

Michael Marocco joined Sandler Capital in 1989. After graduating from New York University Business School in 1984, Mike joined Morgan Stanley where he served as a Vice president in the Communications Industries Group and was responsible for corporate finance, and merger and acquisition coverage of communications industries companies. Mike also served as a fixed-income research analyst at Morgan Stanley, specializing in communications industries companies in the high-yield bond market.

Bonnie Reitz

Bonnie Reitz is founder of InsideOutCulture to Customer, a business consultancy that advises management on how to increase profit margins by creating great places for employees to work and equally great places for customers to do business. She is a former Senior VP of Marketing, Sales and Distribution at Continental Airlines, and an original member of the airline’s extraordinarily successful ‘Worst to First’ turnaround team.

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Prior to joining Continental Airlines, Reitz was Vice President of Sales and Marketing at System One GDS.  In this role, she was instrumental in growing and developing the travel agency and GDS business, and helped position System One for its eventual merger with Amadeus GDS. Bonnie has been a driver of change in all facets of the travel industry over the last twenty-nine years. Continually recognized for her expertise, Bonnie frequently speaks at executive and academic forums worldwide and her business success has been highlighted in several business books.

William Bianco

Bill is Managing Director and General Counsel at Sandler Capital. He began his career in 1990 as an Associate at the law firm Akin, Gump, Strauss, Hauer & Feld, L.L.P., specializing in corporate and securities law. He became a Partner in 1998 and remained in this position until 2000. During this time Sandler was one of his clients. Bill joined Sandler as a Managing Director in 2000, where he also served as General Counsel.
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Since that time, he has been responsible for structuring and negotiating the entry and exit of Sandler’s private equity investments. He also is involved with significant portfolio company legal matters, including negotiating material acquisitions, divestures and financings and providing guidance on regulatory matters. In addition, Bill provides legal oversight to Sandler. He has a B.A. from Brown University, where he graduated magna cum laude, and a J.D. from Harvard Law School, where he graduated with honors.

Robert Edwards

An airline industry veteran, Robert (Bob) Edwards brings to the Farelogix board of directors more than 26 years of experience creating, delivering, and managing strategic technology solutions. Bob provides Farelogix with guidance and a seasoned perspective on the changing role of distribution technology in the travel industry. He is currently the Chief Executive Manager of Nybble Limited, specializing in airline technology infrastructure, consolidation, and strategic planning.

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Bob led and successfully executed one of the largest and most complex airline system migrations to date; designed and implemented an industry-leading enterprise data warehouse; and he built a state-of-the-art data center. He was instrumental in creating what has become one of the top ten retail websites and delivering an industry leading mobile strategy.

Prior to his current role, Mr. Edwards held the position of senior vice president and chief information officer at United Airlines, responsible for the effective implementation and management of technology strategy and solutions to support their global business. He retired from United with more than 35 years of experience in the transportation industry.

Daniel P. Leff

Dan has extensive experience building, leading, and restructuring global technology and software, energy services, and industrial manufacturing businesses. He has held several executive and corporate leadership roles, including serving as executive chairman of ServiceChannel and Viridity Energy; CEO and board member of Hara Software; advisory partner with private equity firm Clayton, Dubilier & Rice; COO of Invensys Energy Management and co-COO of its parent company, Invensys plc. 

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He was also chairman and CEO of Enron Energy Services, leading the liquidation of Enron’s retail and wholesale businesses following Enron’s bankruptcy. Prior to that, Dan was COO of Enron Energy Services following its acquisition of an energy services company that he co-founded. Dan also served as CEO of a NYC-based energy services company; prior to that, he was with United Technologies Carrier Air Conditioning in domestic and international assignments. Dan enjoys contributing his knowledge and experience by serving as an investor, board member, and advisor to a number of businesses and non-profit organizations.

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