1. new competitive threats
2. pressure to reduce costs
3. the need to manage data more efficiently
4. the need to source disparate data and content
5. the opportunity to address new markets, or
6. the ability to better target supply with demand.

When this phenomenon occurs, businesses generally react by developing or acquiring new technology designed to address these market forces. Often times, this technology change is a radical and disruptive process, affecting existing business workflows and customer relationships. Current required business processes can be lost, or are not supported with the new technology. This tends to be a “win-lose” scenario: the enterprise implements new technology that allows it to address new pressures, but it experiences a “gap” (financial, customer, workflow, or productivity) in its ability to derive benefit from the “legacy” processes and systems that meet many of its current needs but are not available with the new technology.

Essential Bridging Technology is a new breed of technology solutions and services that allow a business entity to respond quickly and economically to changing industry pressures, while at the same time “bridging” the gaps through continued productive use of certain required legacy processes, systems, or components. Essential Bridging Technology provides a hybrid approach to software solutions and services, much in the same way the increasingly popular hybrid cars – responding to global energy pressures – “bridge” the gap by allowing productive use of legacy or fossil fuels while addressing the need for alternative energy sources.

Essential Bridging Technology is designed to make the most cost-effective and productive use of a company’s investment in legacy processes and systems, while allowing the enterprise to take full advantage of newer, lower-cost technologies required to address new market pressures and opportunities.

The Farelogix FLX™ Platform offers some of the most practical and sophisticated Essential Bridging Technology for the travel industry, providing clients with an advanced tool set necessary to compete in the new world of low-cost distribution. The Farelogix FLX™ platform sources content from legacy GDS sources with new emerging channels (direct connect, Web-only inventory) enabling a non-disruptive transition to the new low cost distribution environment.

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