Farelogix Adds Loyalty, Inventory
Management, and Dynamic Reward
Capabilities to Cross-Channel
FLX Merchandise now enables personalized and priced seat availability during online shopping process, as well as dynamic "build your own loyalty" options
MIAMI—November 11, 2014—Farelogix today announced a series of enhancements to its
flagship FLX Merchandise platform, each of which are designed to boost revenues for
New features include:
All new features are available to FLX Merchandise customers. United Airlines and Air
Canada are among the carriers that have already integrated the solution across all airline
selling channels – web, kiosk, mobile, GDS, and call center.
"The new version of FLX Merchandise takes dynamic pricing and offer optimization to a
new level, which is precisely what our airline customers have challenged us to do," said
Jim Davidson, CEO of Farelogix. "FLX Merchandise delivers these new capabilities while
maintaining the highest possible degree of flexibility and ease of use, keeping the airline in
control of its offer and with the capability to make changes or add new products/rules
almost instantaneously, without any hard coding."
Through the inventory module, and integrated with real-time availability, FLX
Merchandise enables airlines to deliver accurate, priced, and personalized seat choices
throughout the shop process, with minimum processing overhead and while removing the
pressure of availability queries on the airline's host system. Hawaiian Airlines is the first
airline to adopt this new capability.
"The demand for greater seat flexibility is both a customer-driven enhancement and an
important innovation in the move to NDC-aligned attribute-based shopping," continued
Davidson. "Seats are a central decision point for business and leisure travelers, and
therefore accurate, personalized choices need to be available as early as possible in the
"Expanding the product into the loyalty area was a natural evolution for the technology,"
explains Davidson. "The days of simple mileage-based static awards and redemption
programs are quickly coming to an end. Both consumers and airlines have become far
more sophisticated and Farelogix has invested heavily in tuning its technology to address
The FLX Merchandise loyalty module has been significantly enhanced to enable more
choice and flexibility through rules-based management of earning and redemption
options. Travelers are invited to build their own loyalty programs by choosing to earn
different amounts of rewards (e.g. points) for different products, services or fare bundles
presented during the shop process as well as any number of other airline-controlled
criteria. "The loyalty module gives airlines an entirely new playing field in terms of
optimizing what is offered to whom, in which markets, under what conditions, tied to
which ancillaries or bundles, and so forth," says Davidson.
Airlines can learn more about FLX Merchandise at www.farelogix.com/merchandising.
Farelogix is a leading provider of lower-cost, high value distribution and merchandising
technology to the global travel industry. Farelogix counts among its customers several of
the world's leading airlines and travel companies. Farelogix is a privately held company
with offices in Miami, Toronto, Dubai, and the United Kingdom. For additional
information, visit http://www.farelogix.com.
Echo Communications (for Farelogix)