Farelogix Adds Flight Merchandising Management Capabilities to its Core FLX Direct Connect Platform

April 1, 2008

MIAMI – Farelogix today announced that it is now offering a highly customizable flight and fare merchandizing capability to its airline direct connect customers. This fully integrated offering, dubbed FMS^{2 TM}, is an extension of the Fare Management System (FMS) being used today by Farelogix customers. FMS² incorporates complete pricing capabilities to address optional services; up-selling and discounting of airline fares (based on a variety of selling attributes, including the new FLX Green Fares^TM category and a carbon offsets option); more traditional components of seat assignment; seat location; equipment; baggage checking; origin and destination (O&D); zones; flight numbers, and more. An additional component also allows airlines to present special offers to travelers, corporations, and/or travel management companies (TMCs), based on their status or relationship.

The FMS² determines a base fare or price generated from the pricing system of choice for the airline. It then incorporates rules-based attributes that are cross-referenced to the traveler/corporation/TMC identity, to create a variety of optional services and related pricing adjustments. The airline defines how, when, and what attributes are displayed prior to the final sale of the ticket.

“Airlines are looking for more effective merchandising technology and we are leading the way in answering that demand with more advanced capabilities in our direct connect offerings,” said Jim Davidson, CEO of Farelogix. “With FMS², airlines get a full merchandising solution that easily integrates into their existing direct connection and web-based distribution strategies, and enables them to look beyond price in marketing their total product.”

Along with FMS², Farelogix has also added a new set of integrated software components for existing airline reservation systems, encompassing shopping, pricing, booking, ticketing and reporting. New XML interfaces, along with optional HTML screens provided by Farelogix, will help the airlines distribute these new services to various point-of-sale interfaces or incorporate them into their web sites.

For more information about FMS², please contact Mel Trudeau at mtrudeau@farelogix.com.

About Farelogix
Farelogix is a leading provider of lower-cost, high value distribution and optimization technology to the global travel industry. Farelogix was founded in 1998 and counts among its customers some of the largest travel companies in the world. Farelogix has offices in Toronto, Canada and Miami, Florida. For additional information, visit www.farelogix.com.

Press Contact:

Jodi Echakowitz
Echo Communications (for Farelogix)
Tel: +1 905-709-9600
E-mail: press@farelogix.com