Farelogix Relationship with Sentient Technologies Provides Consolidators with Direct Connect to Airline Content via FLX Platform

MIAMI – Farelogix Inc., a leading provider of independent faring and multi-source distribution technology to the global travel industry, today announced that it has signed an agreement with Sentient Technologies, Inc. to provide a direct connection between Sentient and the FLX Platform. With this agreement in place, travel consolidators that use the booking services provided by Sentient, now have direct access to airline content offered through the FLX Platform.

“Sentient’s relationship with Farelogix, and in turn our ability to provide our clients with airline direct booking capabilities, will play an instrumental role as we prepare the company for future growth,” said Scott Houle, President and CEO of Sentient Technologies. “Some airlines currently provide their best consolidator fares through direct connectivity, and as this trend continues to grow, we will be well positioned to provide our clients with uninterrupted content flow.”

Sentient Technologies, a third party technology provider to the air consolidator industry, provides booking services such as net fare management, call center, and other application suites for consolidators/retail travel agencies. An acknowledged industry leader in its market segment, Sentient’s North American and European client base is comprised of mid- to large-size travel businesses such as Favourite Travel, LTD; MTS Travel; Leisurefare (UK) and Pan Express Travel.

Virginia-based Favourite Travel, LTD is the first agency to go live with the integrated Sentient/Farelogix application, with Continental as the first airline supported by a direct connect relationship. According to Cindy Regan, Vice-President of Favourite Travel, LTD, “The relationship between Sentient and Farelogix opens the door to lower fares for agencies like ours. These types of arrangements are essential in today’s competitive travel market, and we are pleased to be the first consolidator to benefit from the combination.”

“Increasingly more airlines are insisting that consolidators complete their bookings directly within their systems,” said Jim Davidson, President and CEO of Farelogix. “Direct connectivity to airline content via the FLX Platform enables companies like Sentient to empower their consolidator clients to compete more effectively with the absolute best fares.”

About the FLX Platform
The FLX Platform is an XML-based solution that has been designed and created specifically for the travel industry supply-chain. Its core proprietary technology focuses on efficient and cost-effective product distribution, multi-host data management, and rules-driven searching, pricing, and booking. FLX can be deployed as a Farelogix or customer-hosted server-based environment, and supports several operating environments.

The FLX™ Platform can be deployed easily and rapidly for immediate use, and allows users to respond quickly and economically to changing industry pressures, while simultaneously “bridging” the gaps with existing legacy processes, systems, and/or components. Its proprietary searching and pricing technology enables comparative shopping across sources, while its plug and play architecture is highly scalable and runs on Solaris, Linux, Windows, and Apple.

About Farelogix
Farelogix is a leading provider of lower-cost, multi-source distribution and independent faring technology to the global travel industry. The company's FLX™ platform aggregates content from all four major Global Distribution Systems, as well as airline, private and Internet fare sources, while its sophisticated pricing technology enables comparative shopping across sources. Farelogix was founded in 1998 and counts among its customers some of the largest travel companies in Canada and the United States including Navigant International, American Express, and Carlson Leisure Group Services. Farelogix has offices in Toronto, Canada and Miami, Florida.

Sentient Technologies, Inc. can be reached at info@sentienttechnology.com.

Press Contact:

Jodi Echakowitz
Echo Communications (for Farelogix)
Tel: +1 905-709-9600
Cell: +1 416-271-7250
E-mail: press@farelogix.com