Farelogix News Release
Al Lenza Joins Farelogix Board of Directors
Brings a Wealth of Airline, Agency, and e-Commerce Distribution Experience to a Board of Seasoned Travel Industry Professionals
MIAMI – May 11, 2010 – Farelogix Inc. today announced that it has added airline industry veteran, Al Lenza to its board of directors. Recognized for his extensive global airline distribution experience and innovation, Mr. Lenza will provide Farelogix with both guidance and a provocative perspective on the changing role of distribution in the travel industry.
“Al is very well known and respected in the travel industry. He has a history of pushing the envelope when it comes to innovation and that is a perspective we value at Farelogix. We expect him to continue to challenge the status quo as the newest member of the Farelogix Board,” says Jim Davidson, President and CEO of Farelogix. “We are very excited to have him join our Board.”
Mr. Lenza has been a travel distribution and electronic commerce industry leader for 30 years. His experience spans all aspects of distribution for airlines, online travel sites, Global Distribution Systems (GDS) and various industry joint ventures. Mr. Lenza was chosen four times as one of the “Top 25 Most Influential Industry Executives in Travel Distribution” by Business Travel News. He served in various travel company boards as well as advisory boards for GDS and online travel/metasearch sites. Mr. Lenza most recently left Northwest concurrent with the Delta Airlines acquisition. He now runs his own consulting company focusing on travel distribution and e-commerce consulting for travel, financial and technology companies involved in this sector.
“I am pleased to be in a position to support Farelogix as an active Board member,” says Mr. Lenza. “There is certainly an excitement about the Farelogix business model and I believe I can provide further guidance and perspective to the Company, which has already laid a strong foundation, is rapidly growing its industry presence, and is uniquely positioned to be a major player in this market. I look forward to being part of the Company’s future together with some familiar faces already on the Farelogix Board.”
The Farelogix Board of Directors consists of a team of experienced financial and industry professionals. Michael Marocco, Head of Private Equity at Sandler Capital (Sandler Capital is Farelogix’s majority investor) was recently joined on the Farelogix Board by industry management professionals – Ellen Keszler, past President of Travelocity Business and Bonnie Reitz, retired Senior Vice President of Sales and Marketing at Continental Airlines. Other Farelogix board members include Bert Amato, a seasoned technology professional and investor, William Bianco, Managing Director at Sandler Capital, and Rick Gossage, founder of Farelogix.
According to Ellen Keszler, “Farelogix has become the de-facto standard for travel industry merchandising. The combination of Al’s tremendous industry knowledge and innovative thinking, Sandler’s long term financial commitment and Farelogix’s rapidly growing customer base is an excellent formula for success.”
“Al and I were executive colleagues at System One,” says Bonnie Reitz. “We influenced and contributed to the creation of the partnership entity of Amadeus, EDS, and Continental which later became Amadeus North America. He has always been an innovative thinker that pushes for execution and results. Those traits make him a solid fit with the rest of the Farelogix Board.”
“We see Al’s experience at Northwest and with Orbitz as invaluable to Farelogix. He understands what we are doing at Farelogix and knows many of the industry players,” says Michael Marocco. “Although Farelogix is one of many Sandler Private Equity investments, it is our priority investment in the technology sector. Farelogix has developed unique technology that offers open, innovative, and high-value distribution solutions to large travel industry players. We see travel distribution changing and continuing to align itself closer with the Farelogix business model. We also understand what it takes to build a global technology company from the ground up. It doesn’t happen overnight. Farelogix has built innovative products that scale effortlessly, an extremely strong base of global customers, and a talented management team. We are confident that all these ingredients, combined with our long-term financial commitment, will lead to an extremely bright future for Farelogix.”
About Farelogix
Farelogix is a leading provider of lower-cost, high value distribution, optimization and merchandising technology solutions for the global travel industry. Farelogix counts among its customers some of the largest travel companies in the world. Farelogix is a privately held company with offices in Toronto, Canada and Miami, Florida. For additional information, visit www.farelogix.com.
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Press Contact
Jodi Echakowitz
Echo Communications (for Farelogix)
Tel: +1 905-709-9600
Email: jodi@echo-communications.com
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