The supplier community has never before faced a greater challenge to quickly adapt to a changing world.
More Revenue. Happier Customers. Lower Costs.
Welcome to the future of airline distribution and retail.
Welcome to the Airline Commerce Gateway.
The Airline Commerce Gateway powered by Farelogix offers airline suppliers a series of technology components for airline-controlled distribution, merchandising and retail across all channels. Use the Airline Commerce GatewayTM graphic below to learn more about Farelogix Solutions:
Your Tools to the Gateway:
The Farelogix Direct Connect allows users to make and manage bookings and reservations out of the Airline Reservation System without any third-party intervention while using whatever type of messaging protocol is required or preferred by the supplier (e.g., EDIFACT, OTA, XML, GDS, or proprietary). All content is then standardized and normalized in industry standard XML for use within the Gateway.
Direct Connect brings measurable and significant value to airlines by executing three main strategic distribution initiatives: traveler authentication, sale of ancillary services, and distribution cost savings.
Some of the functions made easy by Direct Connect are:
• Bundled Fares and A La Carte Merchandising inclusive of compliance with airline brand stan dards and marketing (photo, video, etc.).
• Full support for traveler-authenticated (personalized) offers that an airline seeks to provide based on traveler, corporate ID, or other data parameter.
• Reservation placement and management.
• Seat assign; merchandising; change.
• Ticketing, Exchange, Refund, Void.
• Interline Management.
• Settlement and reporting (ARC, BSP, TCN, BIDT, etc.).
• Custom content/functionality as requested by supplier.
• Optional integration with airline flight merchandising engine
FLX Merchandise (as well as FLX Merchandise-Xpress) is a highly flexible and efficient merchandising solution from Farelogix that puts airlines squarely in control of how their product is differentiated and branded in terms of ancillary services and flight merchandising. This solution supports retailing and personalization across multiple sales channels, including airline.com, check-in kiosks, call centers, and travel agencies (direct or via GDS).
FLX Merchandise takes personalization and merchandising to new heights. The system’s limitless choices of products and attributes, and dynamic business rules enable airlines to design and serve up targeted offers to customers with unprecedented flexibility and speed to market.
For those airlines who may be limited by hard-coded solutions or budget, we offer FLX Merchandise-Xpress, a low risk, high opportunity solution for airline e-commerce by delivering airline-controlled merchandising as a service (SaaS/Cloud Model) that uses a ‘lite’ version of the world’s leading merchandising engine, FLX Merchandise.
The Gateway’s single XML API provides a robust delivery vehicle by which the airline’s full suite of content reaches the marketplace. Fully compliant with IATA’s resolution 787 (New Distribution Capability), the Gateway API enables airlines to dynamically deliver customer offers no matter what touchpoint or channel – direct, indirect, or mobile – happens to be in play.
For the indirect channel, the airline’s XML API can be implemented directly with agencies and corporate booking tools, or through a GDS or other content aggregator. The Gateway API’s mobile-optimized schema elements make mobile merchandising and traveler self-service and recovery options a reality.
FLX Distribution Manager is a highly customizable business rules processing engine designed to strategically manage sources for searching, shopping, and booking as related to airline content delivery across various channels and distribution outlets. In addition, DM enables airlines to define and manage dynamic rules for fares, content, and revenue management (discounts, flash fares, etc.) as relates to specific resellers or distribution outlets, as well as facilitating the management of contractual relationships for TMCs, corporations, or even traveler types.
FLX Shop & Price (FSP) provides airlines with a state-of-the-art airline pricing engine for comprehensive handling of pricing and faring requirements within the Gateway, including published fares from ATPCo, private fares, and merchandising/ancillary offers generated directly by the airline. Currently, FLX Shop & Price requires airlines to select among available pricing solutions (e.g., ITA Software or SITA), but in the near future FSP will transition to a Farelogix developed airline pricing engine, complete with full integration into FLX Merchandise for merchandising. The pricing engines are seamlessly integrated into the Direct Connect/Airline Commerce Gateway environment for shopping, booking, and pricing, as well as handling of customized bundles and personalized offers across one or more distribution outlets.
The FLX Docs solution provides airlines full flexibility to ticket, settle, and report each transaction. Farelogix today handles e-ticketing and ticketless carriers and is certified in both ARC and BSP. In fact, Farelogix, along with American Airlines and a US-based travel agency, delivered the first ARC-certified EMD (Electronic Miscellaneous Document). Farelogix, supporting both EMD-A and EMD-S documents, is an industry leader with BSP certification for EMDs in over 85 markets. In addition, the Gateway can handle all standard reporting methods, including ARC SPRF, BSP RET, TCH, HOT, and CAT.
The Gateway’s ticketing, EMD, and settlement solution is unique in its cross-channel flexibility, giving the airline control in its method of ticketing, settlement and reporting for each channel.
The FLX Aggregation Platform provides sourcing management, normalization, and transactional business rules integration for travel agencies or others in the indirect channel seeking to aggregate multiple sources of travel content. The system seamlessly and simultaneously accesses content from virtually any travel data source, including airline commerce gateways/direct connects, private fare databases, Internet sources, and global distribution systems (GDS). A Master Itinerary provides a single passenger name record (PNR) repository for managing all travel itinerary information.
Sophisticated searching, pricing, and business rules technology enables comparative shopping and content optimization across all sources, allowing for increased productivity, reduced operating and training costs, and improved retention, sales, and customer service.
SPRK is our Web-based travel agency point-of-sale system that sits on top of and is fully integrated with the Farelogix FLX Aggregation Platform. SPRK is in use by thousands of agencies worldwide because it is designed to showcase the airline’s product using Brand Standards and Customer-Specific Offers—integral to the Airline Commerce Gateway—in an intuitive, efficient agency selling environment. SPRK provides comprehensive support for shopping, sales, document issuance (ticket and EMD), and servicing (exchange, refund, etc.) of air travel content, including custom fare bundles, fare families, and á la carte merchandising.