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Our People

Management Team | Board of Directors

Farelogix professionals bring incomparable depth and breadth of experience to the design, analysis, development, deployment, and support of solutions and services for the travel industry. As an organization, we are committed to leveraging our technical savvy, innovative solutions, diversity, customer service excellence, and teamwork to make travel transactions more efficient. It is this combination of attributes that will also establish Farelogix as the technology provider of choice for the travel industry.

Management Team

Jim Davidson, Farelogix Chief Executive Officer James K. Davidson
President and Chief Executive Officer


Assuming the role of Farelogix CEO in January, 2005, Jim has transformed the company’s vision and product offerings to focus on the broader opportunities within travel distribution technology. He leads a highly talented and motivated team of industry and technology professionals, and brings a diverse range of experience to Farelogix. Prior to Farelogix, he was president and CEO of NTE, an internet-based supply chain technology company focused on transportation pricing and transaction engines for shippers and carriers, with customers that included Target, Hallmark, and Sara Lee Bakery Group. Before NTE, Jim was president and CEO of Amadeus Global Travel, North America, head of sales and marketing at System One, and Vice President of Marketing at Reed Travel Group/OAG.

Jim holds an undergraduate degree in Business Management, a Masters of Science in Education, and an MBA.



Theo Kruijssen, Farelogix Chief Financial Officer
Theodorus (Theo) Kruijssen
Chief Financial Officer and Treasurer


Theo Kruijssen is responsible for leading the financing initiatives behind Farelogix’s growth and overseeing strategic business planning. Theo has 16 years of award winning, international financial planning and analysis experience in both large multi-national and small start-up companies. Before joining Farelogix, Theo was CFO and Treasurer at NTE, Inc., a start-up supply chain exchange and software solutions company. Prior to NTE, Theo held a series of business planning and development positions in Europe and the US at Amadeus GTD. He started his career with Shell International in The Netherlands as a reservoir engineer analyzing and simulating petroleum reservoirs. In 2001, Business Finance awarded its distinguished “Vision” award to Theo and his team for outstanding business planning.

Theo’s strength lies in his ability to combine detailed financial analysis with strategic business planning in order to identify key drivers that can generate business performance improvement. He is particularly skilled in sales pipeline analysis and forecasting, key performance indicator (KPI) development and monitoring, and business case and pricing modeling. Theo has extensive experience heading acquisition and alliance due diligence teams and successfully negotiated start-up operations and marketing agreements for the Canadian and Mexican markets. He helped Amadeus GTD successfully expand into the US and Canada through both traditional and e-commerce growth models, and helped build NTE’s business relationships with Target, Perry Ellis International, Hallmark, and Sara Lee Bakery Group. Theo holds a BSc. in petroleum engineering from Texas A&M University, an MS in reservoir engineering from Stanford University, and an MBA with corporate finance specialization from INSEAD in France.



Tim Reiz, Farelogix Chief Technology Officer Tim Reiz
Chief Technology Officer


Tim Reiz is a seasoned expert in travel technology and applications, with over twenty years of industry experience. He was most recently director for PASS Consulting Corporation. Prior to joining PASS, Tim spent nine years with Amadeus Development Company S.A. in France, where he provided technical leadership for the Amadeus Global Distribution System (GDS).

Tim began his accomplished career in the travel industry with Congress Incentive Travel Service GmbH in Germany, where he managed and developed software for large-scale incentive projects for several major companies.



Mel Trudeau, Farelogix Vice President, Business Development Mel Trudeau
Chief Strategy Officer and Executive Vice President, Business Development


Mel Trudeau is responsible for developing strategic business relationships and sales channels through partnerships and alliances with third-party technology providers, travel suppliers, and vendors. Prior to joining Farelogix, Mel was managing partner at e-Commerce Consulting, a firm specializing in online travel, IT strategy, product development, acquisition analysis, and offshore business process outsourcing. Previously, he worked for Amadeus as its senior vice president for commercial development and online sales. Before joining Amadeus, Mel established e-Commerce Consulting, whose mainstream clients included ITA Software and American Express Travel Services, and where he was responsible for the technical development of American Express Interactive. Mel also spent sixteen years with Official Airline Guides (OAG). He was senior vice president for electronic market development and also served as the chief information officer for a six-year period. While at OAG, Mel was responsible for the development of the OAG Electronic Edition (the system that made the first online bookings for consumers) and several other OAG electronic products. Mel was the primary force leading OAG from print product lines to electronic delivery and reservation products. Prior to his work with OAG, Mel worked for United Airlines for eleven years, holding several management positions in the IT and industrial engineering departments. Mel has degrees in computer science and mathematics from the University of South Dakota.



Susan Carter, Vice President, Marketing and Product Management Susan Carter
Vice President, Marketing and Product Management


An energetic, resourceful and talented business professional, Susan Carter brings 18 years of experience in marketing, product management, business analysis and software development to Farelogix. As Vice President, Marketing and Product Management, she is responsible for developing and leading the execution of the company’s global marketing and product strategy. Recognized for her leadership capabilities, Susan was promoted to this role after two years as the company's Director of Product Management.

Susan has applied her extensive team-building, project management and problem solving skills to a diverse range of business operations, from small businesses to Fortune 500 companies. Prior to joining Farelogix, she held senior level positions with Interval International/IAC Corp. in Miami, a leading time share exchange broker and provider of travel and hospitality services where were she led software project delivery in support of the company-wide business initiatives. She previously held a variety of senior marketing and product/project management roles focused on software applications for data warehousing, government, healthcare, and travel, including four years as Manager of Corporate Markets and Products for Amadeus Global Travel Distribution LLC.

Susan graduated Summa Cum Laude from Dartmouth College, and has received a Certified Project Management Professional (PMP) designation from the PMI Institute.



Dana Moo-Young, Farelogix Vice President, Operations Dana Moo-Young
Vice President, Operations


Dana Moo-Young is responsible for directing the operational and customer support elements for Farelogix. She brings extensive experience in operations, implementation, and customer support services, having worked with some of the largest multi-national companies, including American Express, World Bank, Reader’s Digest, and Target. During the last fourteen years, she has developed a broad international perspective on operational excellence. A seasoned Certified Project Management Professional (PMP) since 1998, Dana most recently led the top two strategic projects for Amadeus North America, a technology firm that develops reservation systems and other travel industry solutions. Dana’s diverse background includes key positions with NTE, a Chicago-based transportation services company, Reader’s Digest Associations Inc., and American Bankers Insurance Group. Dana’s focus on collaborative teamwork and use of innovative, best-practice techniques and solutions to exceed clients’ expectations enabled these organizations to deliver operational and customer service excellence. Dana holds an undergraduate degree in business administration from Florida International University, and an MBA from the University of Miami.




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Board of Directors

James K. Davidson, Chief Executive Officer

Bert Amato
Bert has a successful entrepreneurial record of more than twenty years of software engineering, product design, and management experience in the high-technology industry. He co-founded Delrina Corporation, an independent developer and publisher of mass-market software, best known for its communications software product, WinFax. As chief technical officer of Delrina, he was responsible for all product research and development activities, and also held positions of director and executive vice president in the public company. When Delrina was sold to Symantec Corporation, he served as a vice president with Symantec. Prior to his work with Delrina, Bert held a technical development position at the IBM Canada Research Laboratory and was a co-founder and executive officer of Schematix Computer Systems Inc., a software and consulting company. Bert is currently an investor, a consultant, and an advisor to software companies and technology investment funds. He also serves as a director to a number of technology companies.

Rick Gossage
Prior to founding Farelogix, Rick Gossage was a founding partner in three companies in marketing, public relations, and new media. All three companies successfully managed major relationships in the travel industry. The original company, Program Design Group, a twenty-year-old marketing and design consultancy, did extensive work for major players such as British Airways (U.S. and Canada), Airtickets (large American consolidator), Thomas Cook (Canada), P. Lawson (now Carlson Leisure Group Services), Lion World Travel (now part of Far & Wide), and Nordic Tours. The second company, Media Profile, did extensive work for Canadian Airlines and Sabre Canada. The third, Nkaos, had a major contract with Quest Travel in the U.K. It is while working with these industry relationships that Rick recognized the need for a software system to manage and book the complicated fares offered by air consolidators. As a result, he founded Farelogix, which ultimately developed a leadership position in rate and inventory technology for the travel industry.

Michael Marocco
Michael Marocco joined Sandler Capital in 1989. After graduating from New York University Business School in 1984, Mike joined Morgan Stanley where he served as a vice president in the Communications Industries Group and was responsible for corporate finance, and merger and acquisition coverage of communications industries companies. Mike also served as a fixed-income research analyst at Morgan Stanley, specializing in communications industries companies in the high-yield bond market.

Bonnie Reitz
Bonnie Reitz is founder of InsideOut-Culture to Customer, a business consultancy that advises management on how to increase profit margins by creating great places for employees to work and equally great places for customers to do business. She is a former Senior VP of Marketing, Sales and Distribution at Continental Airlines, and an original member of the airline’s extraordinarily successful ‘Worst to First’ turnaround team. Prior to joining Continental Airlines, Reitz was Vice President of Sales and Marketing at System One GDS. In this role, she was instrumental in growing and developing the travel agency and GDS business, and helped position System One for its eventual merger with Amadeus GDS. Bonnie has been a driver of change in all facets of the travel industry over the last twenty-nine years. Continually recognized for her expertise, Bonnie frequently speaks at executive and academic forums worldwide and her business success has been highlighted in several business books.

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