Founded in 1998, Farelogix Inc. is a recognized travel industry leader whose innovative technology is modernizing the airline commerce and distribution landscape. The company is headquartered in Miami, Florida, with a technical implementation office in Toronto, Canada and is funded by Sandler Capital Management of New York.
Farelogix solutions enable airlines to control, personalize, monetize, and enhance their product offerings at an unparalleled competitive cost advantage. Using Farelogix technology enables airlines to be more flexible, creative, and customer-focused in how they develop, package, and sell products and services – and ultimately how they compete for travelers and corporate business.
The Farelogix Airline Commerce Gateway is a technology platform that consists of fully integrated and optimized components for airline-controlled distribution, merchandising, and retailing across channels. Designed as a complement to existing airline IT systems, the Farelogix Airline Commerce Gateway provides airlines with the necessary tools to compete and adapt in a changing marketplace. Airlines are able to focus on essential strategies for improving customer experience, growing loyalty, generating new revenues and introducing new products and services – without the headache of multi-year, high cost legacy system upgrades. Significant cost savings are also possible, as proprietary outdated distribution connections and hard-coded services can be retired.
A Marketplace in Revolution
The air travel marketplace is undergoing radical change. The days of airlines competing based on commoditized schedules and fares are over. Customized Service, Dynamic Offers, Personalization and Mobile Merchandising are the new realities of this emerging marketplace.
As airlines shift from commodity sellers to bona fide retailers, the nature of competition is also changing for the benefit of both airlines and consumers. Airlines are no longer competing solely on schedules and price, but rather on the ability to deliver a custom-tailored shopping and travel experience that meets or exceeds customer expectations. 78% of airlines are focused on personalizing what they offer*, whether it be for-sale optional services, earned traveler rewards, premium white-glove service, or real-time “customer recovery” after a trip disruption.
IATA’s Resolution 787 (New Distribution Capability – NDC) is yet another example of a sea change happening in the air travel industry, reflecting the need for modernized data exchange standards to support an increasingly sophisticated airline-customer relationship.
Investment in new technology for dynamic pricing, distribution, and commerce is essential for any airline seeking to meet today’s growing list of competitive challenges. Legacy systems must be quickly and efficiently supplemented by newer, more flexible technologies that make dynamic pricing, traveler-authenticated offers, and real-time customer engagement a reality. To succeed, airlines must transform their technology shops into modernized retail environments.
*Airline IT Trends Survey 2012(Airline Business and SITA)
Farelogix Technology Solutions
The Airline Commerce Gateway
The Farelogix Airline Commerce Gateway is a comprehensive airline distribution technology platform that enables airlines to easily, efficiently, and dynamically deliver content – including custom-tailored product offers – to travelers across multiple distribution outlets and customer touchpoints. The Gateway is the travel industry’s first solution that integrates and optimizes industry leading distribution technology engines into a single ‘out-of-the-box’ commerce platform that can serve all airline sales outlets including the fast-growing mobile channel.
Powered by the next generation of Farelogix’s flagship distribution technology, the Gateway combines five essential components in one robust airline-controlled commerce environment:
XML Host Connectivity (Direct Connect): The Farelogix Direct Connect allows users to make and manage bookings and reservations out of the Airline Reservation System without any third-party intervention, with full support for dynamic pricing and personalized offers through traveler-authenticated workflows in alignment with IATA’s Resolution 787 (NDC).
Faring and Merchandising System (FMS2): FMS2 is a highly flexible and efficient merchandising solution that provides unprecedented levels of flexibility for airlines seeking to custom-tailor product and service offers – including fare bundles and a la carte items – across multiple sales channels, including airline.com, check-in kiosks, call centers, travel agencies (direct or via GDS), as well as mobile.
Independent Pricing Engine (Virtual Fare Store): The Farelogix Virtual Fare Store (VFS) provides airlines with a state-of-the-art airline pricing engine for comprehensive handling of pricing and faring requirements within the Gateway, including published fares from ATPCo, private fares, and merchandising/ancillary offers generated directly by the airline.
Distribution Manager (DM): Farelogix Distribution Manager (DM) is a robust, customizable business rules processing engine designed to strategically manage sources for searching, shopping, and booking as related to airline content delivery across various channels and distribution outlets.
FLX Gateway API: A robust XML API provides the delivery vehicle by which the airline’s full suite of content reaches the marketplace. Fully compliant with IATA’s Resolution 787 (NDC), the Gateway API enables airlines to dynamically deliver customer offers no matter what touchpoint or channel – direct, indirect, or mobile – happens to be in play.
The Farelogix Airline Commerce Gateway is optimized for integration with mobile applications, and provides support for PNR (Passenger Name Record) self-service, ticket changes/exchanges, ancillary purchases, as well as airline-generated passenger recovery for mobile travelers.
SPRK is a web-based travel agency point-of-sale system that is fully integrated with the FLX Aggregation Platform and the Airline Commerce Gateway. In use by thousands of agencies worldwide, SPRK showcases the airline’s product using Brand Standards and Customer-Specific Offers in an intuitive, efficient agent selling environment. SPRK provides comprehensive support for shopping, sales, document issuance (ticket and EMD), and servicing (exchange, refund, etc.) of air travel content, including custom fare bundles, fare families, and á la carte merchandising.
The Farelogix customer base includes many of the world’s top airlines, including American Airlines, Delta, US Airways, United, Air Canada, Emirates, Lufthansa, Austrian, Brussels, Swiss, Etihad, Qatar, and WestJet. The company’s market penetration spreads across six continents and 60 countries.
Farelogix maintains key partnerships with a number of leading companies and organizations in the worldwide travel industry. To learn more, visit www.farelogix.com/partners.
The Farelogix team is comprised of seasoned executives with unparalleled expertise in travel industry technology, including Global Distribution Systems, airline technology, and the corporate and consumer online travel sectors. Click here to read about the Farelogix Executive Team.